How to use social media to benefit your group or team
Mastering social media for your group or team is a lot like running a business – that doesn’t mean you have to be a social media guru however; just a little know-how can go a long way. It’s not just about likes or member numbers – social media is a great tool for easily posting notices, discussing important topics, as well as increasing interest in your group.
So how can you use social media to benefit your group or team? We’ve outlined some generic hints and tips, as well as specifics for the individual platforms.
Disclaimer: Please remember that there are possible security issues when using any third party software, such as social media or social media scheduling software. You should follow the recommended guidelines provided by the third party companies to ensure all personal data and privacy settings are kept secure.
Showcase your group’s personality
Your group is about the people that are involved in it. Showcase this on social media through pictures and videos (if granted permission), highlighting the activities you take part in, the work you complete, and the lives you’re involved in. Just like a business would showcase its personality to attract new employees or clients or customers, your group should work the same.
It also provides you with a space to hold memories of what activities you’ve been involved in before, like a digital photo album. This is great if you ever need any assets for promotion of your group or team.
You don’t have to do anything special to showcase your group’s personality – just think about what makes your team unique and how you’d like to portray yourselves. You’re not just trying to push people to join your group, but to show the value of joining that group too.
Use free tools
If you don’t have time to post something every day, or even every other day, think about using social media scheduling software. There are plenty of free versions on the market, such as Buffer – Facebook even has its own scheduling functionality.
If you need to design social media assets, such as graphics, posters, or even a logo for your profile picture, Canva is simple and free to use. From Instagram posts to offline marketing collateral, it’s a really effective way to create smart and professional looking designs, without breaking the bank.
Invite others to ‘like’ or follow your profiles
If you’re looking to increase interest in your group or team, you can invite individuals to ‘like’ or follow your Facebook page, Twitter profile, or Instagram profile. Don’t just invite anyone however; make sure they’re in your area or location and have similar interests to what your group is offering. You can also encourage other members to promote your group too.
If you feel it’s relevant, you can also promote your club through local Facebook groups, such as ‘We are Fulwood’, ‘Be proud to be a Brigger’, ‘Ashton-on-Ribble & Riversway PACT’, and ‘Love Ashton’ – but there are loads more for each local area.
Try your hand at advertising
Social media advertising is much more cost effective than some traditional forms of advertising, such as billboards or radio. If you want to reach a targeted audience, who are more likely to engage with your ad, and therefore more likely to interact with your group and even join, Facebook advertising in particular can be a great option. Don’t worry if you’re not sure how to do this; the easiest way to promote your group, without creating an in-depth ad, is to ‘boost’ or sponsor your posts.
Remember, if your group is set to private on Facebook, you won’t be able to do this. This is why it’s beneficial to have a public page to promote your group, with limited personal information on it, and then a private Facebook group, which can include more relevant information for your actual members.
Find out where your potential members are hiding
Your group may be in a particular niche, which will only appeal to a certain amount of people. These individuals might not use popular social media platforms, such as Facebook and Instagram, but more obscure networks, such as Tumblr, Snapchat, or TikTok. It might not be an efficient use of your time to try and promote your group on Twitter, if your audience doesn’t live there. Find out where they’re hiding and create content for those platforms that will drive interest.
Update your group page accordingly – both private and public
Although this might seem obvious, make sure the details on your group page (whether public or private) are up to date and complete. Your contact information is an important part of your page, as this is how potential members can get in touch. You should also make sure you have an engaging header banner image and a clear profile picture.
How to promote your group on specific social media platforms
Although you don’t need to be a social media expert in order to promote your group well online, it helps it have some background knowledge into how best to utilise certain platforms. Below, we’ve provided a few helpful tips on how to use these platforms effectively.
Instagram is known as an image-led platform and is ideal if your group produces some fun arts and crafts, or if you have some high-quality, clear pictures or videos, which showcase your club well. It’s also a mobile-first platform too, which means the majority of its users access the application via their smartphone.
Hashtags are also extremely useful if you’re posting on Instagram as well, as it means more of your content will be discovered. Make sure you use local hashtags too, so you can attract new members in the right area. Follow local businesses as well and develop relationships with them through Instagram.
You can also use filters and effects on your images too – just don’t edit them so much that they don’t look like the real thing!
Although many individuals will discover your group or team via Our Lancashire, they might want to do some follow up research of their own, and will more than likely look for your social media pages – which is why having a Facebook presence is so important.
Even if you can’t post as regularly as you would like, maintaining your page and posts can show potential members that you’re active and online.
As mentioned before, Facebook groups are a great way to get the message out there about your club or team. Lots of local people are engaged and actively posting in these groups – and even if your club isn’t for them, they may know other people who would enjoy it.
You can really create a great community through Facebook – especially if you’ve never created a community before. It’s free (other than storing your data) and easy to use, once you’ve got to grips with it.
Hashtags are your friend on Twitter – but don’t expect them to be seen by thousands of individuals, as the Twittersphere is saturated with users. Find local hashtags and specific hashtags to your group or team, so that a smaller, more engaged audience may come across them.
Make sure you follow relevant users and businesses that match your group’s interests, even if they’re not local. This is a great way to find new ideas for your group or team, as well as increase your own following too.
There are also lots of generic hashtags, such as #FridayFeeling or #CharityTuesday, which may be appropriate for you to post content via.
Make sure you’re active and are retweeting others’ content too. This can be a great way to get involved in conversations and promote your club.
If you’re thinking of starting or joining a club in Lancashire, take a look at our website today for more information and inspiration.